Collective Intelligence

Wisdom of the Crowd
I really liked this article and the accompanying video by Michael Krigsman. It brought up some very good points about collective intelligence and four elements are needed for it to work and if one of the four items is missing, the whole collective intelligence gathering falls apart. These are definitely things to consider as I move forward in my design career.
As a side note, it was brought up that the designer needs to take into consideration how questions are asked or phrased, because it will influence the information you receive back. In the future, as I help my clients mine for information from the collective intelligence of their particular audience, I will certainly have to take this into consideration. A carelessly phrased question or a badly worded task description will not produce valuable responses, but instead will produce answers that are biased by my poor construction. Definitely this is something to keep in the back of my mind.

This article by Daniel Nations brings up the important point that in today’s world, you need people to submit content to your site even before the site is “open for business.” Marketing plays an important role in the success of the launch of a new web site. In the past a site would be launched and then slowly users would come. This paradigm is shifting to where you must market your site so that you have users prior to launch so that content is already there. Without said content, new users will not be attracted to your site. It is quite the paradox.
This made me think that besides good marketing and issuing a beta version to peak interest what other ways can a designer and marketing team use to get users to contribute content? The Michael Krigsman article above mentioned getting users to want to contribute for “selfish reasons.” How do you go about that exactly? The desire to make something better, fame, or what? I can see that I will be pondering this topic for awhile. I would appreciate any feedback on this.

Project Management
The now available Web 2.0 tools are radically changing project management in the business world, not only in how projects are run and how the members of the team interact, but it is also changing the management style of the project leader. Andrew Filev wrote in a 2007 blog about his anticipation of the changes from both inside the company and outside the company with regards to harnessing of the collective intelligence of the team members and the outside users. In this more current blog, Filev gives his current perception of the role of a project manager and what they will have to do differently to “control” the group.
I can definitely see the advantages of using collective intelligence tools to enhance the work environment. In the last company I worked for there was such a disconnect between departments, one would find out a key piece of information, but it would only be disseminated by “accident.” So many times two or three departments would be doing the same tasks with only slight variations. Or better yet, one department would continue to put man hours into a project that other departments knew was dead.
In order to compete financially in the information age, I predict that companies will have to adopt collective intelligence tools to effectively use fewer people to do less work. This is also going to have a huge impact on where employees are located. In the future, I could foresee that many companies may not have a “brick and mortar” location. Their employees could easily be scattered across the globe and the need for an actual worksite would be a waste of money.

Also as a side note, I found a little site that would be fun to put on your Netvibes account; WordSpy. It looks for new and emerging words and phrases that are being used on the web. Be the first kid on the block to know what peep culture, digital nomad, and bleachorexia means.


4 responses to this post.

  1. Posted by poster55 on October 25, 2009 at 4:10 am

    I like how you applied Collective Intelligence to web development. It’s an interesting perspective. I like reading your blog cause you always have such a different view from me, and I end up learning and broadening my perspective on subjects. It’s like seeing the other side of the coin in a positive way.

    I still enjoy using StumbleUpon, I’ll be checking out this Wordspy. I can see that being more than just a fun little pass-time and even becoming valuable when trying to approach certain marketing aspects. If you speak their language they’re more likely to listen. And language goes far beyond literary. I mean colors, layout, and a number of other aspects can be a type of ‘communication’ to the audience.

    While I know that CI is going to be important for learning -how- to do webpages as well as keeping up to date with all the tools and techniques out there, I wasn’t taking into consideration the use of it for marketing and advertising.


  2. You seem to be grasping this information well. I will definitely follow what you and the monkey boy(Crazy Monkey) have to say about these subjects. I enjoyed what you said about marketing and the questions that arose from it. In the past I had a brief stint with network marketing. I was able to join a couple of companies before they officially were open for business. When I asked why they didn’t just open I was told that they needed to build excitement first.

    The best way for me to answer your question on marketing is like this; I believe that they try to build excitement to entice customers by showing how successful others have become by doing the same thing, or how wonderful a product may be by showing how much weight other people have lost or money they have made etc… It makes sense from a business perspective because a company can see what other people think of their product before they fully launch and from a consumer point of view they get to see if the results obtained are worth the money needed to invest for a purchase.


  3. thanks for the comment and ill be checking ouot wordspy :), at first i was alittle confused on collective intelligense and the differance between both it and connective. But i think you are understanding it quite well, so what do you think about it do the mean the same thing or are they 2 totally different thing

    While i was researching i had the hardest time looking for somone like a speacilist in this type of subject but i realized the collective intelligence is just ideas that are put together to make a big decision like how 2make the all famous french fries lol evolutionary right 🙂 your right in the fact that there ahs to be certain steps to take when keeping collective intelligence organized, i like reading your blogs you have a good grasp about everyting 🙂


  4. Social Media seems to be having an interesting side effect of empowering the people who speak the truth about an idea or product. Its not so much about how much money you throw at something to get the word out. The customers have so much more power to approve or disapprove a product or service. Its more important for companies to maintain an aura of community interest with the consumer cause that is who is doing the most to sell great products. With bloggers able to be their own bosses and maintain a safe distance from corporate politics they don’t have to compromise their values or reputation to sell something to keep a job. Now its merely having the street credit and some good writing skills to be respected and listened to that can sell or doom a product or service.


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