Podcasting and Vodcasting

Podcasting versus Radio

In this blog by Tim “Gonzo” Gordon, he brings up the differences in radio versus podcasts. This blog pointed out the trend of radio stations to be very homogenized by the virtue off being owned by large corporations, and therefore they do not have any personality. I hadn’t really noticed this, but now that I think about it, it is true. The style of radio that I listened to when I was a teen is really a thing of the past. I have also noticed that the three stations I predominately listen to now are locally owned and the deejays are actually personable. Podcasts on the other hand do have personality and allows the listener to find a topic they actually want to listen to. Radio is like Web 1.0 – a totally push medium. You take what they dish out. But podcasts, while not interactive, do allow the listener the freedom of choice, and there is quite the variety of topics out there for choosing. Also, I can see the advantage of podcasts over radio in situations, like flying, where you cannot get a radio station.
I do think that as more people become comfortable with iPods and MP3 players (and of course the iPhone) that podcasts are going to make serious inroads into the listening audience for radio. It already has for talk radio. Most major programs have podcast archives of their shows. I don’t think radio will ever go away totally, but I do think the advent of the podcast is going to have a big impact on radio. Gordon seems to think that it will cause stations to have deejays with more personality. I think it is going to change the radio industry more than that. In what ways, I’m not sure, but I do think that the radio industry will look completely different 5 to 10 years from now. Will we even recognize it?

Podcasts and Business

In this article, the author, Matt Jostal writes about the importance of business using podcasts (and I would imagine eventually vodcasts) in reaching existing customers and potential customers. As Jostal points out, the influx of email that a person gets everyday relegates a company’s attempts at e-mail communication to spam. It is very often ignored and deleted. I liked his point about the fact that most people are actively looking for a podcast which means that they are already interested in your company or product. It is a much more effective way of marketing when your potential client is already “warm.” Also people are more likely to sit through several minutes of listening or viewing as opposed to reading a long page of copy – therefore the retention is also going to be higher.
I also liked the point about the demographics of those with iPods and MP3 players and that a company could very easily target that younger group of potential customers. BUT, I think that the demographics are quickly going to change in the next few years as older generations finally embrace the technology. Businesses will have to monitor the demographics closely and modify their message to reflect the change.
I think this is the next step in effective advertising. We are going to see more and more pod and vodcasts that are able to get a company’s message or information across to a more targeted audience. This is going to open up the market for the production of good quality pod and vodcasts tremendously and those wishing to get into advertising should take heed of this trend.

Podcasting and Politics

In this article, Kate Lundy, a Senator in Australia, shares her first impressions of the impact vodcasting can have on her communications with her constituents. In an experiment run in August, it showed that the time spent at Senator Lundy’s website increased by 45% after adopting vodcasting as a form of communications. It also appears to have driven more activity on her blogs, Twitter and other channels of feedback from her constituents.
I believe this is due to the fact that video helps people “see” more of the political process and get a better feel for who their representatives really are. As constituents feel more “tied in” they will tend to voice their opinions more readily and also hopefully get more involved at their local levels. I think we are only beginning to scratch the surface right now with the impact that technology can have on an electorate. Here in our country the Tea Party movement has been largely driven by immerging technologies like pod and vodcasting as well as other Web 2.0 innovations.


What is MixCloud. Well they claim they are going to be the YouTube of radio. I agree with this blogger – I don’t think so. The site is worth checking out though. I dug around a little bit. It combines social media and podcasts to create a site for people to post both professional and amateur mixes of mostly music. There are a few talk podcasts but the ones I found were about 2-3 years old. I did not spend a lot of time on MixCloud, but you might want to give it a spin.


4 responses to this post.

  1. i agree that radio is going to change dramatically but i think it will be more like 3- 5 years
    as for your third article i can see where the addition to vodcasting would increase a website ( Wow 45%)
    good articles wish i could say more but cant type that fast.


  2. just how much personality will stations have i mean with xm raido u can have all kinds of personality from hunreds of stations but for the average joe you have many stations that have there own uniqueness


  3. Posted by poster55 on November 9, 2009 at 4:57 am

    Radio has already begun to change a fair bit with XM Radio out now. But beyond that, I imagine the future of radio will actually evolve into podcast ‘stations’ letting you tune in to your favorite podcast on the road. It’s possible with today’s technology, just not feasably affordable or widely accepted enough for it to be profitable.

    I could see it in a few years from now though, instead of tuning in to your local radio station, you tune in to your favorite collection of podcasts. Likely your car radio won’t be just dials and such anymore, with USB ports taking a turn to the future I can see them allowing you to plug your own podcast radio settings into your dash and upload them right to the radio as a custom station to update automatically while you’re driving down the road.

    There’s a lot of fun and exciting ideas that could be done with podcasts, beyond audio. I wonder how long it will be before they start installing projection screens into the dash behind the steering wheel for live feeds to be displayed on your windshield like a hologram. Technology is there, its just a matter of time before it reaches that. Imagine seeing your turn by turn instructions laid out on your window like google maps street view for you to see when your next turn is coming up without being too intrusive that you couldn’t still see whats infront of you.

    I’m a little off topic, yes, my bad. But at the same point, streaming podcast technology is already available in our phones, it will be fun to see it adapted to our TVs and radios as well. It’s the way of the future after all.

    Unless of course Obama has his way with the copyright reform, and then we might see the end of services like youtube, yahoo, google video, and podcasts.


  4. hello, by reading your first paragraph i have to say that podcast is my favorite lol i agree that radio is going to change dramatically!! first because more people have ipods or mp3 and all tnat fancy stuff and they get o hear the music they like and have ther t o choose it i personally i listen to the radio more than an ipod, i used work for a boardcasting company and they radio station ratings got lower and lower by the minute people just dont listen to the radio as much. many go to you tube to see music vidoes (vodcasting) or like internet radios lke pandora my space even has one aswell. as always i enjoy ur bolg 🙂 sorry i missed last weeks.


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