Open Mashup Alliance (OMA)

The Open Mashup Alliance is a consortium “that promotes the adoption of mashup solutions in the enterprise through the evolution of enterprise mashup standards like EMML.” Through the support of open source code and the use of EMML, the OMA hopes to eliminate vendor lock-in and make the development of enterprise mashups more lucrative and viable. I think that without the standardization of EMML and the move toward open source code under a Creative Common License propelled and supported by the OMA, the usage of enterprise mashups will not reach its expected increase of tenfold by 2015. The future of computing for business is going to include mashups and just like web standards set by the W3C, hopefully the OMA will be able to influence companies to join the proposed mashup standards. Companies like HP, Intel and Adobe have already signed to support the OMA, but many more companies are going to have to join before standardization becomes a reality. And as we all know, there will always be the hold outs that want to keep their developments proprietary, but I don’t think that mindset is really going to work for companies in the world going forward.

Business Intelligence and Mashups

In this article, Lorraine Lawson brings up the issue with mashups and business. Many businesses have invested in Business Intelligence mashups and are not happy with the results. The issue seems to be the user not the technology. In a quote from IDC analyst, Dan Vessett, “The core issue here is not one of BI failing. Technology is almost never the issue. It’s the ability for IT to create and/or align the right technology for the needs of the business users.” I agree. This comes back to something we discussed in class, the need to know your client’s users and know them very well. What information do they want and what is the best solution to get the user the required information? Lawson also brings up the idea of delighting you users by going above and beyond. I agree with this philosophy 100%, probably from my many years of working for Disney where we were taught to exceed guest expectations. This is one reason the Disney Parks stand out from other theme parks, the exceeding of guest expectations. I think we need to take this philosophy into the design industry with us, whether we are designing mashups, web sites, or apps for the iPhone. Ultimately when we exceed the user’s expectations, we will most assuredly exceed our client’s expectations.

Enterprise Mashups

This article brought up to me the potential for conflict between the non-developer who goes off and makes a mashup and the IT department. While the non-developer is quickly solving a business need, without taking up valuable resources of the company and by-passing the bureaucracy of getting a project prioritized and funded, they could be attempting to access data that needs to be secure. The IT department needs to have some governance over the mashup to insure security of the data and also to insure legacy. There will need to be some sort of documentation of what was created so if that employee leaves the company, other people can improve or revise the existing mashup as new information and technology is created. I could also see the potential , depending on the corporate culture for a particular company, for the IT department to feel threatened by the non-developer’s creation of a mashup and for there to be “turf wars” in the world of corporate politics

This is a site to create and find widgets.

Programmable Web
Great inventory list of APIs with reviews.


4 responses to this post.

  1. Wow Katie that was a great blog. I just learned a great amount of information that I didn’t know before. I continually am impressed with your blog and think you have a great future in this industry.
    I hadn’t seen or heard of the Open Mashup Alliance before. I guess the key to it’s success would be the open source code and keeping all of the lawyer jargon at bay.

    I agree that with business and mashups the main goal would be the end user or client. If the client isn’t happy then whats the point of the mashup. I also believe that Disney has been so successful because of there consistant ability to go above and beyond the publics expectations. They have been able to do so with movies, theme parks, toys, and so on. If a business can find a way to put a mashup together that will blow their customers mind then they will have more success.

    Enterprise mashups are an interesting topic because of the as you said “turf wars” between the IT dep. and the non-developer’s creations. I can imagine that it would be frustrating working really hard on a new program and having someone without your education or title putting something together that is amazing. I am truly finding that this industry is built on that concept of bigger, better, and faster.
    I know for a fact that people without degrees that know there stuff can be just or more successful that those that spend four years studying for a degree. I guess that just means that we need to really know our stuff!


  2. love your blog!!! i think mashups are big in the enterprise world, but like designed4u2 said it does get a little frustrating knowing that someone with out the knowlege or education can do the same thing that some on with education can do, but yet again we are educated and thats what clients look for, anyways while i was researching this weeks topic i found portals which but then they they alowere like mashups but where very limited in what they could do. Do you know anything about portals?? mashups are really impressive and the things that it can do i think you got a really good grasp on the topic, loved your blog cant wait for next weeks 🙂


  3. Posted by poster55 on November 15, 2009 at 6:50 pm

    I was looking through some of the links in your post and decided to bookmark a few of them. I have a feeling widgetbox, programmable web, and OMA will be very valuable resources in the not so distant future for me.

    I’m looking forward to when I’ll be able to start getting a little more hands on with these concepts and start learning and actually using them to do something. Right now I feel a bit like I’m window shopping and I’m just itching to go through the doors and pick up all these toys and start playing! Heck I might not even leave the store once I get inside! 🙂


  4. yes concur with your post. what would happen if the corperate business teamed up with the entertainment business, and im talking about movies and music?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: